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Friends of 90by30

Help 90by30 make Lane County a safe and supportive place for every child!

Child Abuse is Preventable

Friends of 90by30 raises funds and awareness for 90by30’s goal to reduce rates of abuse and neglect in Lane County 90% by the year 2030 through the implementation of proven prevention strategies.

Support kids and families today.

Become part of 5,000 Strong.

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5,000 Strong is a campaign to bring together 5,000 Lane County community members, businesses, and organizations to fund current programs like Roots of Empathy, the Welcome Baby Bundle, and Parent Cafés.


With your support, we’ll expand these programs to make them truly universal, strengthen programs like Safe Families for Children and K(no)w More, and launch new projects like 40 Developmental Assets and Grandparent Mentors. 

The 90by30 Initiative is:


90by30 relies on local leadership. Decisions are made by seven teams across Lane County, spanning urban and rural areas


90by30 housed within the University of Oregon College of Education's Center for the Prevention of Abuse and Neglect (CPAN)


To stop child abuse before it starts, 90by30 implements proven prevention strategies that have been successful across the world, but largely never done before in the U.S.

Featured Strategy

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Roots of Empathy

Babies are the teachers in Lane County first- and second-grade classrooms. This evidence-based classroom program has shown significant effect in reducing levels of aggression among schoolchildren by raising social/emotional competence and increasing empathy. Roots of Empathy is dedicated to changing the world, child by child.

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